Summary

Our short content video series, “Two sides. One story” has come to an end.

We set out with the hypothesis that the real story of America’s divide is more nuanced than how it is portrayed by the pollsters and in the media. For the past six weeks we shared 12 videos from our “Two sides. One story” series that revealed deeper insights about how divided we really are (or not) and how new bridges could be built to transcend politics.

And we did find a common thread among all voters– Trump enthusiasts, Harris enthusiasts and “conflicted” Trump voters. Everyone is exhausted by the misinformation, media bias and noise. And people from all sides are feeling stereotyped and silenced.

This impact is coming from the extreme right and left, which 75%+ voters are not even part of. This vast group of people tend to hold “hybrid” views able to see things that make sense from both sides, like strong borders and compassion.

Can they shape the future together?

Please take a look at our summary video below and PDF in this link. And if you need insights and/or content for your brand, please get in touch!

Week 6

Today’s media. What’s real and what’s fake?

1. Who do you rely on for news and why?
2. In reality, there can only be one set of facts. But different news organizations report on the same sets of facts in different ways. How can this be and how do you determine which news reports are true or not?
3. Fake News is often blamed for falsifying the facts or presenting them unfairly. If a politician says that some news is “fake”, do you take that at face value? Why or why not?
4. In the old days TV anchors like Walter Cronkite of CBS news were the only options for the news and were widely trusted for delivering it objectively and factually. Do you wish it could go back to how it used to be? Why or why not?

Week 5

How do voters feel about the far left, the far right and the center?

1. How would you compare the far-left wing of the democrats to the far-right wing of the republicans in terms of their political beliefs?
2. Who are the people in the “middle” either left of center, right of center or on center? What are their political beliefs? Where do you put yourself on this spectrum from far left, center left, center, center right, far right?

Week 4

Getting back to a more civilized debate.

1. How did you balance character versus policy in your 2024 vote?
2. Republicans and Democrats have always had different agendas, but they seem to have worked together with more civility in the past. What is different now and what is needed to get back to a more civilized debate?

Week 3

When voters try to reassure the other side that everything is going to be okay (or not)!

1. What shared future do you think most Americans want, regardless of politics?
2. Please tell someone on the “other side” why it is going to be okay or why it’s not going to be okay depending on how you feel.

Week 2

Stereotyping from the other side –Having to adjust in a divided nation.

1. What is the most frustrating assumption people make about you based on your political affiliation?
2. How has our divided nation affected you personally and what changes have you made to adjust to life in it?

Week 1

2024 Vote/Political Beliefs–Laying the Foundation.

1. Who did you vote for and how do you feel now about your vote and why?  Would you have voted differently if you could do it again?
2. What life experiences have shaped your political beliefs?
3. What’s a political issue where your views have significantly evolved over time and why?