Welcome to Reality research
Unlike traditional research practices, which ask respondents to enter into the corporate world of sterile focus group facilities, we meet your consumers on their own turf and on their own terms.
This changes the context of market research. Rather than having consumers sit around a table, in which the moderator is like a teacher, our methodology puts the consumer in charge.
At VCN we turn qualitative research into Reality Research. And Reality Research begins with real people.
We’ve assembled a community of thousands of research respondents who are digitally-savvy people from every walk of life, every economic strata, every ethnicity, from New York to Beijing.
What’s more, when recruiting participants for qualitative research, we employ a rigorous vetting process to weed out “professional” respondents and those who claim to be what they are not.
More than ever, marketers today are in search of consumer insights that will drive their businesses forward.
A real consumer insight is one that is natural, spontaneous and true. It is not simply saying what one thinks the moderator wants to hear, or parroting media-driven clichés.
It comes from one’s authentic perceptions and beliefs as they occur in real time.
By starting with real people and engaging them in their world, our consumer insights discovery process uncovers the kind of genuine insights that can help you better understand your customer, manage your business and build your brand.
Thanks to mobile technologies we can deliver real time market research and get to real time insights at the moment they occur.
This is not only efficient, but also provides a qualitatively different kind of real time response.
What people say and feel as they’re shopping for your product, or using it is different from what they would say if they were merely reporting on an experience they had hours, days or weeks before.
Check out our study comparing in-the-moment research vs. after-the-fact responses to get a better idea of what we mean.
Real insights mean little if they can’t be organized into a meaningful story that is not only substantive but also engaging.
That’s why we put as much thought and effort into market research storytelling as we do into gathering the insights in the first place.
And we provide video reports as well as written ones, to bring your results to life and provide an engaging presentation that is sure to be shared.
We understand the time and budgetary constraints businesses are under in the contemporary economy.
Which is why we’re structured in a way that let’s us mobilize our digital resources quickly and efficiently, whether you’re studying a market close to home or around the world.
The result is better insights, better expressed, delivered on-time and within your budget.
Respondents video chat with us on their mobile devices, we become part of the consumer experience as it happens in real time.Learn More
We chat online and through mobile devices in groups from one to four people.Learn More
Nothing is off-limits when your customers engage in video blogging putting their hopes, dreams and buying behavior on-screen.Learn More