Big Data, Small Data and Smart Decisions
Unless you’ve been living underneath a rock the past couple years, you surely have noticed that everyone seems to be talking about Big Data in some way or another.
Business managers may think that insights will “reveal themselves” in the piles of data that pour out of their computers–that gathering more data will help create focus out of chaos. But this is often just not the case.
Businesses are drowning in data, but starving for insights. Worse, they have no systematic way to consistently turn data into action. –Forrester Research.
This is not to say that Big Data is bad, it just doesn’t tell the whole story.
There is a special sauce available however, to help make big data work:
It’s called small data and no one does small data like VCN.
Big Data Tells You What is Happening, VCN’s Small Data Can Tell You Why…
When you are focused on your online user experience we can get at the why’s behind the clicks with Chat and Surf
When you need to know the true purchase drivers at shelf, Epiphany by VCN Mobile is a unique way to find out—fast
You can learn how friends influence one another’s purchase decisions on social media with Listen In
Check out an example of one of these tools in action.